Assemble Magazine

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45 days before his show at the Roxy, John West began the “Humble Hustle.” From performing on 3rd Street in Santa Monica and selling cd’s to passing out flyers to even picking up the pre-sale tickets himself. This is the attitude that any person, artist or not, should have in order to accomplish their goals in life. Talking to John on 3rd was cool. His approach to music is definitely to have fun and exude the love he has for it through his sound and lyrics. To show his true dedication to the humble hustle, the rain that was dropping on us at 3rd did not stop him from finishing his set. He just looked at the crowd around him, smiled, and just continued.

When the day of the show finally arrived, there were a few people already in line 3 hours before doors opened. The Assemble crew went in the Roxy, during rehearsal of the opening acts, and hit up the dressing rooms to chat with John himself. By the time the interview ended the line outside grew to at least a hundred people waiting to buy a ticket or just enter the venue. Starting the night was Matt Masih and The Messengers. Good way to open because their music is energetic and Matt has the voice to lead a band. Matt Cusson’s tribute to the late Michael Jackson was a good surprise as well. With the venue completely sold out and some unfortunate delays, John finally hit the stage around 11 p.m. His set started with “Got it good” that just got the crowd’s heads nodding and the girls singing along. I’m definitely a fan of “Saints and Sinners,” which of course delivered and reminded me of the first time hearing it on 3rd. His stage presence was good and entire crowd was just vibing to the music. Of course he encored with “Loved you tonight,” which I believe is his current single. It was a good night for music at the Roxy. I can only hope John gets signed soon and we get to see more of him. He did mention a possible House of Blues show. We’ll keep you guys posted. Keep it fresh.

Check out Assemble’s exclusive interview with the rising star John West…